Have you noticed how lately we’re seeing a slow increasing number of advertisements appearing from Australia Post these days? Last night was about the third night in a row that I saw an Australian Post TV commercial in a news break. This is something that has come to my attention and it honestly saddens me as large as this to need to start advertising.
In my opinion it seems that in this day and age Australia Post has now found an entity that shares common ground; the Internet. When was the last time you sat down to write a handwritten letter to let some of your relatives/distant friends know how things are going in your life? What’s the chance you you could see someone’s grandparent practicing this activity in relation to a young person? Zero? Currently in today’s modern world it seems as though people find themselves attached to their email, Facebook or MySpace account for sending all their humble human messages instead of the more "real" feeling of a letter.
It’s very sad that we all have to see the slow and subtle disappearance of out beloved of old Australia Post but it also means that people today are going to need to morph their ways of thinking to show a way of appreciation to their family and friends instead of a letter. I’m looking forward to find out what ways this may be accomplished in the future and I hope you will too.
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